Who Uses Web Videos To Promote Business
Think about having an exciting new product for a particular customer. You want to tell your customer all about it, but it is complicated. It may be technical and too difficult for the customer to comprehend. At best, they will skim over the article. At worst, they will not even read it.
What if, instead, you sent them a video of the product in operation? Do you think they will be more or less interested? If you are unsure about the answer, as yourself the same question. What would you rather see? A video demonstration of an exciting new product or a two-page e-mail telling you about it? You know the answer. It is the same reason that you would rather watch the football game on television than listen to it on the radio. Because you, like all human beings, are visual.
Now you need to learn how to make that knowledge work for you by using video advertising on the Internet to advertise your business.
After reading a little about web videos for advertising, you may be asking yourself just what type of businesses are taking advantages of this media? The answers are just about everyone who understands the concept of entertainment in advertising.
Most business with a website on the Internet is now adding some sort of video advertising to their sites. Enterprises range from car dealerships, travel agents, real estate agents and even manufacturers. They realize that they get the attention of a viewer right away if a video comes onto the screen instead of a pure advertisement.
Department stores are also beginning to use video advertising on the Internet not only on their websites but also on internet advertising engines such as Google. It simply captures the attention of a potential buyer more than just a dull photo.
Imagine that you have a website that sells T-shirts, for example. A person goes to your website and sees a variety of T-shirts that are for sale — often shown in photos either by themselves or on models. The prices are included, along with an ordering form. Most websites have a search option, so if someone is looking for a particular T-shirt, they can find it easier.
Models depicted in T-shirts is to make the product more attractive. More people are apt to purchase a garment featured on a striking model than an average person or a mannequin. It is merely another way for people to use visual cues for decision making. They imagine themselves as the model in the T-shirt and feel that they will also look this way once the garment is acquired.
Now imagine you have this same website but decide to implement video advertising as part of your campaign. A video with movement and voice over with praise for the product can be more impactful
Or, you decide to go the humour route. A video depicts an unpopular, geeky kid wearing a white shirt with a pencil protector in the pocket and getting his books knocked out of his hands at school. He says something like “I’ve had enough of this, I’m getting myself over to XXX T-shirt company!”
The next clip shows the same student wearing one of the T-shirts and surrounded by a bevvy of women. He winks at the camera and says, “XXX T-shirt changed my life – they can change yours, too.”
Corny? Yes. But entertaining and memorable. The more humour or unusual aspects you can add to your video, the more people will remember it. They may even like it so much that they post it on their blog or on “YouTube.” Then you get even more advertising for your business for free.
Travel agents are quickly discovering that video is the way to go when it comes to advertising on the Internet. More and more travel agencies are not just depicting photos of exotic places, but videos of the attractions when visiting these places. People feel as though they are taking a trip. They sometimes call this a “virtual tour” and it is quite compelling. A virtual tour takes the viewer on a mini-vacation all from their home computer. They get to see highlights of the beautiful sights, the hotels, the beaches and a lot of people enjoying themselves. Video content sparks their imagination. They envision it for themselves, and it makes them want to visit as well. The more someone knows about the positive aspects of a particular tour, country or vacation spot, the apter they are to want to book a holiday to this destination.
Speaking of virtual tours, we have already talked about real estate agents in the last chapter. Many real estate companies are now adding video advertising to their websites. Instead of just seeing photos of a home, they can tour the entire house.
In addition to large businesses and professionals using video advertising on the Internet, musicians are learning the value of this technology to promote their music and bands. Music videos came out in the 1980s on MTV. in the early stages was a trendy concept, but soon became very competitive. As more and more money was needed to make a more ‘creative video” for the band. Bands who had original videos depicting models or something unusual were selling more music than other groups who did not have the capital to create such videos.
In the 1980s, video cameras cost over $1,000. And if you wanted the video to look professional, you had to hire a director and some actors. The music videos of the 1980s were actual commercials for a particular artist or a band. And they cost a lot of money to produce.
Today, not only professional musicians advertise by video on the Internet, but amateurs as well. Video cameras no longer cost over $1,000. They are easy to use and the content can easily be downloaded into a personal computer. Amateur musicians began promoting their bands on the Internet. On MySpace, ( remember that ) for example, there are thousands of artists doing this. They do not even have to pay for their MySpace page. It is free. They have to have someone film their act with a camcorder, upload it to their site and they are advertising for free on the Internet. It sure beats the old days of recording demos for thousands of dollars and trying to find someone on the radio to play them.
Individuals who have something unique to sell are also using video advertising on the Internet. They can do this with little or no expense if they choose a venue like YouTube. YouTube allows anyone who is a member to upload their videos for others to see. If you want to draw people to your website, mention it in your funny video and put it on YouTube. Millions of people use this website every day. The videos are often either e-mailed to friends or placed on blogs and other spaces. Suppose you have invented a unique item to sell. You have a patent but have no idea how to sell it. You have a website and are trying to promote it, but are not having much luck. You can advertise on television, but it costs a fortune; even on cable TV.
Maybe you can come up with a funny video that will draw people to your website that involves your product. You can post this on your site and then wait for people to discover the ad. You can also place it on such video websites such as YouTube.