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Video Marketing / 34 posts found

Video Marketing in 2020

by Russell
Video Marketing in 2020 Some of the stats that are part of the push for all business to have some form of video asset as part of their marketing arsenal consistently point to the need not just to have a video asset but to understand its ROI and the various ways to manage the video asset for the best return. As the trend of video marketing takes hold more and more businesses said they used video for the first time in 2019. This has increased the level of competition, meaning video marketers have to be very intent on what video […]

5 Top Video Marketing Strategies

by Russell
The Top 5 Video strategies stand for something.   They have a clear understanding  about what they deliver on and what they don’t.    It’s about distinguishing yourself from the other video noise in a unique and authentic way.    A good repeatable strategy is about choosing to be extremely good at a few things and let the noise and fluff that is in the industry go its own way.   Once you successfully do this, you can truly stand behind your video strategy for your brand in a way that can be identified as your original and individual style.  […]

5 Tips for Ebook Marketing With Video

by Russell
5 tips for ebook marketing with video What ? why would I bother writing an ebook if I put it all on a video you could ask.   In today’s age of information consumption habits by an audience, you have to be across all preferred media messaging formats.  Does that mean if you are a writer you need to work out how to be a video producer … No … but it will be part of the multimedia components that make up a marketing campaign. The need for the various formats is due to the nature of the instant gratification that […]
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Free Video Tools

by Russell
As the use of video increases and the more it is regognized as an esential marketing medium, so does the increase of  drag and drop or AI video production facilities. An ever increasing methood of using video is to tell a Story with branded video content marketing or a series of quick bite size ” instagramable” social media content. Yes you can have “throwaway content” if it does not take up your time and is not a waste of a viewers time Lumen5 combines powerful A.I. with a simple drag-and-drop interface that is very intuitive and is able to help […]