I am a member of Adam Payne’s video marketing insider membership site and he wrote a great article over at Video Marketing Insider His take on the effectiveness of video in marketing is very much on the money. He goes through the most effective types of video content for marketing Brand story videos: brands use videos to explain their mission, vision, and products, and services. Demos and How-Tos: these types of videos are created by brands that offer technical or complex solutions. Animated videos: these are proven to be visually stimulating. A study even shows that people retain 15% more information when watching an […]
How much time do you as a business put into your logo, mission statement. advertising design etc only to have the messaging as a homogenous whole statement be lost due to various media mismatches. 30, 60 or 90 second branded video trailers that encompass all elements of a business solves any brand disconect of imaging and messaging.
The race to 1000 challenge I started with Tom martin from https://www.youtube.com/user/FAQTubeO… Up to 265 subscribers which may not be huge but it’s an arrow going up after being stagnant for years. 🙂 Its been a slow progress as I chart the subscriber rate to my channel https://www.youtube.com/user/watzzupsport, I would like to think some of the content we have there is interesting yet it is not obviously something that attracts a lot of viewers. I have found that by committing to a schedule of publishing it was a great learning lesson of itself for editing and the technical aspects of […]
Audience retention tips As part of the 1000 subscriber challenge I am working on I have been working through analytics and the audience retention and session time reports. The idea is to learn what is trigger in the content that keep viewers engaged or what gets them to drop off and adjust the delivery of content to the insights learned. Tom Martin over at https://www.youtube.com/user/FAQTubeOfficial reminded me that analytics should be a good strating place for content creators to track how the veiwers are reacting to your content. With more and more search and entertainment being conducted through mobile search […]